Martin Spann

I am a Full Professor of Electronic Commerce and Digital Markets at LMU Munich. My research lies at the intersection of information systems, marketing, and behavioral economics with a focus on pricing, digital business models, platforms, and consumer decision-making in digital environments.

At LMU Munich, I teach and conduct research on electronic commerce, digital markets, and digital marketing. My research has appeared in leading journals such as Management Science, Marketing Science, Journal of Marketing, Information Systems Research, and MIS Quarterly.

For institutional information and contact details, please see my LMU profile.

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